Enterprise CRO Cockpit

Testing Dashboard

Every hero CTA, visual, and stats band is instrumented. We track psychological metrics — dwell time and scroll depth — alongside conversions, and target iterative 25–45% lifts grounded in CRO data.

3
Live experiments
25–45%
Target lift band
ms-level
Dwell tracking
per-page
Scroll depth

Homepage Hero CTA Copy

running

Value-first copy ('Unlock Your Personalized Audit') will lift primary CTA CTR by 25-45% vs generic ('Get Started').

Primary metric
cta_click
Total exposures
9
CRO target band+25% to +45% liftBelow target
Control · Get Started
variant · control
7
exposures
0.00%
conv. rate
0.0s
avg dwell
0%
scroll
baseline
Value First · Unlock Personalized AuditLeader
variant · value_first
2
exposures
0.00%
conv. rate
0.0s
avg dwell
0%
scroll
baseline

Homepage Stats Presentation

running

Animated counters with contextual benchmarks lift dwell time and scroll depth in the stats band, driving 25%+ audit start rate.

Primary metric
scroll_past_stats
Total exposures
9
CRO target band+25% to +45% liftBelow target
Static numbers
variant · control
5
exposures
60.00%
conv. rate
0.0s
avg dwell
0%
scroll
baseline
Animated counters
variant · animated
2
exposures
50.00%
conv. rate
0.0s
avg dwell
0%
scroll
-16.7%
Animated + industry benchmarkLeader
variant · benchmark
2
exposures
100.00%
conv. rate
0.0s
avg dwell
0%
scroll
+66.7%

Hero Visual Style

running

SVG dataflow hub outperforms cinematic video for perceived engineering-grade credibility and faster LCP.

Primary metric
cta_click
Total exposures
9
CRO target band+25% to +45% liftBelow target
Cinematic loop
variant · cinematic
7
exposures
0.00%
conv. rate
0.0s
avg dwell
0%
scroll
baseline
SVG DataFlow HubLeader
variant · svg_hub
2
exposures
0.00%
conv. rate
0.0s
avg dwell
0%
scroll
baseline

AI Variant Generator

Claude Sonnet 4.5

Peter-Andrei-framed copy variants for hero CTAs, headlines, or stat labels. One click, ready to ship.

Analytics dual-emit to GA4 (window.gtag) & PostHog (window.posthog) when configured. All events also persist to Mongo for post-hoc analysis.
Refresh dashboard·Run the audit funnel